Priced on what you use,not on what you might.
Four plans, every limit written down, and no charge for the accountant who has to live in it with you. Move up or down whenever the business changes shape.
- 30-day trial
- No card required
- Cancel any time
Starter Plan
Essential bookkeeping tailored for sole traders, contractors, and early-stage startups.
Billed monthly · cancel any time
Start 7-Day Free Trial- Smart cash ledger tracking
- Instantly send invoices & log expenses
- Real-time financial health reporting
- Zero hidden fees or seat creep
Core Plan
Most popularThe ultimate package designed to handle growth for companies with active teams and employees.
Billed monthly · cancel any time
Start 14-Day Free Trial- Comprehensive ledger tracking and expense control
- Automated bank reconciliation and smart matching
- Real-time advanced financial health reporting
- Priority customer system support access
Premium plan
Built for heavy retail operations, high-volume transactional setups, and professional accounting bureaus.
Billed monthly · cancel any time
Go Premium Today →- Advanced digital tax filing and compliance integrations
- Deep multi-currency financial accounting and conversion
- Unlimited multi-tier module environments
- Priority expert accounting support link
All prices exclude VAT · Accountant seats free on every plan
Every feature, every tier, no asterisks.
11 lines across 2 categories, straight from the plans themselves. If something is not included, it says so here rather than after you have paid.
Comparing
The plan itself
2 linesWhat is included
9 linesWork out what the current process is actually costing you.
Three numbers you already know, against the time WAW Profi gives back. The assumptions are printed underneath — change them if they do not match your team.
Assumes a blended finance cost of £42 an hour and the automation rates our customers report in their first ninety days. Your mileage will vary; we would rather you checked.
Bolt on only what you actually need.
Available on any plan, billed alongside it, cancellable on the same terms. No bundling you into a tier for one feature.
Payroll
RTI-compliant UK payroll that posts its own journals and reconciles to the penny.
VAT & MTD filing
Making Tax Digital submissions, partial exemption handling and a filing audit trail.
Spend cards
Issue virtual and physical cards with policy limits. Receipts match themselves on capture.
Cy
Our AI. Ask your ledger anything in plain English and get an answer with the journals to back it up.
The things people ask before signing.
If yours is not here, a human on the finance team will answer it — usually within the hour.
Any time, in both directions. Upgrades take effect immediately and we pro-rate the difference. Downgrades apply at your next renewal, and we will tell you in advance if you are using anything the lower tier does not include.
Your next month-end could be the last hard one.
Connect your accounts, let WAW Profi backfill the history, and see your first automated close before the trial is out.