Accounting
Without
the Anxiety.
Automated bookkeeping. Live cash. MTD-filed.
The financial operating system for modern UK businesses.
Cash Position - 28 Nov
£287,353.73
↑ 12.4% MoM
MTD Tax Est.
Q3£18,668.19
due 31 Jan 2027
Open Banking
4 / 4Last sync · Just now
Recent Movements
Auto-Categorised
UK accounting
software
has a feelings
problem.
Competent technology. Exhausting experience.
Accountant-first UX
You shouldn't need a bookkeeping degree to run your day.
Subscription creep
You pay more every year for the same tired dashboard.
Weekend reconciliation
Categorise. Match. Split. Repeat.
Migration lock-in
Years of history, trapped in a CSV.
Deadline panic
VAT. PAYE. CT600. Each one a small crisis.
Charts, no clarity
Twelve widgets. None of them answer the question.
We call it
Auditable
Simplicity.
Invisible to operators. Transparent to auditors. One system. No translation.
Invisible accounting
happens in the background
Real-time clarity
numbers update as money moves
Automated compliance
MTD, VAT, Self-Assessment
Calm UX
less to learn, less to do
- Designed first for the accountant
- Manual reconciliation as default
- Compliance pushed onto the user
- Charts that decorate
- Pricing that scales by usage and seats
- Migration as a project
- Designed first for the founder — auditable for the accountant
- Bank-feed reconciliation by default. Manual is the exception.
- MTD, VAT and Self-Assessment fully automated end-to-end
- A single live cash position you can trust at a glance
- Transparent flat pricing. Free under £30k revenue.
- Migration in ~12 minutes. Years of history, intact.
A look
inside the
product.
Real screens. Live data. Built for clarity at a glance.
01 - Dashboard
Net profit, revenue, payables and ledger activity — at a glance.
04 — Feature Experience
01of 06 · Scroll to advance
Video Placeholder
Waiting for MP4 URL for step 01
Built like
financial
infrastructure.
Encrypted. Audited. Auditable.
HMRC
Recognised MTD software
Listed for VAT · ITSA · Income Tax filing
FCA
AISP — Open Banking
Read-only access. Your money never moves through us.
ISO 27001
In progress · Q3 2027
Independent security & data-handling audit underway
GDPR
UK-resident data
AWS eu-west-2 · single-tenant encryption keys
Waitlist Momentum
UK founders, freelancers, and accountants who've reserved their account ahead of public launch.
One flat price.
No seat creep.
TIER A
Starter Plan
per month
Essential bookkeeping tailored for sole traders, contractors, and early-stage startups. - Smart cash ledger tracking - Instantly send invoices & log expenses - Real-time financial health reporting - Zero hidden fees or seat creep
TIER B
Most PopularCore Plan
per month
The ultimate package designed to handle growth for companies with active teams and employees. - Comprehensive ledger tracking and expense control - Automated bank reconciliation and smart matching - Real-time advanced financial health reporting - Priority customer system support access
TIER C
Premium plan
per month
Built for heavy retail operations, high-volume transactional setups, and professional accounting bureaus. - Advanced digital tax filing and compliance integrations - Deep multi-currency financial accounting and conversion - Unlimited multi-tier module environments - Priority expert accounting support link
Compare Platform Features
A complete itemized map of operational components across service tiers.
| Capability Modules | Starter Plan£8 / mo | Core Plan£17.99 / mo | Premium plan£23.99 / mo |
|---|---|---|---|
| Invoicing & Core Ledger Operations | |||
| Sales | |||
| Banking, Purchases & Assets | |||
| Purchases | |||
| Banking | — | ||
| Payroll, Taxes & Automation | |||
| Payroll | — | — | — |
| POS | — | — | — |
| Taxes | — | — | |
| Accounting | |||
| Reports | |||
Need customized enterprise scaling or dedicated support? Contact our solutions group.
Built for
the next
5 million UK
businesses.
A small team in London & Edinburgh, on a single mission.
Our Thesis
Accounting should
feel like nothing.
Then everything should be clear.
2024
Founded
LON · EDI
Built In
12,480+
On Waitlist
BACKED BY
UK fintech operators
Angels from Monzo, Wise, Stripe, ClearScore
BUILT WITH
Practising accountants
14 design-partner firms across the UK
OUR PROMISE
No dark patterns
Export your data any time. Always.
- 08 / FINAL -