Front Page · About Us

Accounting Built
Around Real
People.

EST. 2024

LONDON · EDINBURGH

B CORP IN PROGRESS

BACKED BY YC FINTECH · 24%

Accounting should feel like nothing. In the moment you need it, everything should be clear.

01 · OUR MISSION

Born from frustration. Built for relief.

Legacy UX · Data

Founders who say
they enjoy it

8%

What they want

"Am I OK?"

That's the only question.

Wawprofi · Answer

Yes.

£12,305 · RUNWAY

5 MONTHS

12,480+

UK businesses on the waitlist

£0

Cost under £30k revenue

12 min

Median migration time

99.97%

Sync uptime last 90d

02 · WHAT WE BELIEVE

Four principles, written down so we can hold ourselves to them.

01

Calm software is better software.

Almost zero notifications. Earn trust by being forgettable.

02

Founder-facing. Accountant-auditable.

Two surfaces. One ledger. No translation.

03

Pricing without resentment.

£

Free under £30k. £30/mo above. No seat creep.

04

Your data, your direction.

Full export, anytime. Out as easily as in.

03 · OUR STORY

A short history, in moments that mattered.

JAN 2024 · ORIGIN

2

Two founders. One receipt drawer.

An accountant and an engineer compare weekends.

MAR 2024 · PARTNERS

14 UK practices join as design partners.

Accountants shape the portal.

AUG 2024 · AISP LIVE

Cash Position

£284.42

FCA Open Banking licence - first synced account.

First account synced. Sparkline works.

FEB 2025 · ALPHA

40 UK businesses on the live ledger.

Nobody asks for more charts.

NOV 2025 · HMRC

HMRC RECOGNISED

MTD VAT · ITSA

Recognised by HMRC for MTD VAT & ITSA.

Filing happens inside. No bridge software.

APR 2026 · BETA

Waitlist · Live

12,480+

~47/Day

Doors opening, region by region.

Waitlist crosses 12k.

04 · THE TEAM

Eight people. Two cities.
One quiet mission.

AMEDINBURGH

Anya Murthi

CO-FOUNDER · CEO

Chartered accountant. 12 years across practice and fintech.

JCLONDON

James Carlson

CO-FOUNDER · CTO

Ex-Monzo, ex-Wise. Open Banking. Loves a clean status page.

RLLONDON

Rosa Lim

HEAD OF PRODUCT

Ex-Linear. Asks "do we really need this?" of every screen.

SPLONDON

Sam Patel

HEAD OF DESIGN

Ex-Revolut, ex-Stripe Press. Refuses to design more charts.

MOEDINBURGH

Maya Okafor

HEAD OF COMPLIANCE

Ex-FCA, ex-Big Four. Built the audit trail.

TREDINBURGH

Tom Reid

FOUNDING ENGINEER

Built the first Open Banking sync. Maintains 99.97% uptime.

HYLONDON

Hana Yusof

HEAD OF PARTNERSHIPS

Five years as a practitioner. Now building the portal she wished existed.

BALONDON

Ben Asher

FOUNDING ENGINEER

Built the OCR engine. Has seen too many receipts.

05 · BACKED BY

Backed by the people who built UK fintech.

Angel-backed by the operators behind the UK's most-loved financial products.

EX-MONZO

Tom Blomfield

CO-FOUNDER WISE

Taavet Hinrikus

CEO STRIPE

Patrick Collison

CLEARSCORE

Justine Roberts

PASSION CAPITAL

Eileen Burbidge

EX-GOCARDLESS

Matt Robinson

06 · WHERE WE BUILD

Two cities. One ledger.

London

Tea Building

56 Shoreditch High Street

London, EC2A 3QR

00:00 · GMT
HQ · PRODUCT · DESIGN

Edinburgh

Codebase, Argyle House

3 Lady Lawson Street

Edinburgh, EH3 9DR

00:00 · GMT
COMPLIANCE · INFRA
07 · CAREERS

Build with us.
Quietly.

Small team. Strong taste. Low ego.

Senior Product Engineer · Open Banking

ENGINEERING·LONDON / REMOTE UK·FULL-TIME

Brand & Marketing Designer

DESIGN·LONDON·FULL-TIME

Accountant-in-Residence

PRACTICE·REMOTE UK·PART-TIME · 3 DAYS

Customer Engineer (Migrations)

CUSTOMER·LONDON / EDI·FULL-TIME

Compliance Analyst

COMPLIANCE·EDINBURGH·FULL-TIME
THE INVITATION

Quietly built.
Loudly missed.

Be among the first UK businesses on the next era of accounting.

Join the waitlist
Book a private demo
FREE UNDER £30K·NO CARD·12-MIN MIGRATION

© 2026 WAW GROUP GLOBAL LTD · COMPANY NO. 15842074