Bank reconciliation
The Agentic AI Accounting & Financial Platform
Tell WAWProfi what you need.
WAWProfi lets you send invoices in minutes, set automatic reminders to follow up on late payments, and see your cash flow and business health in one place.
7-day free trial on the Freelancers plan. No card required.
About us
Ask Cy
Answers from your numbers.
Invoicing & reminders
Send. Track. Remind.
Cash flow & reporting
Money in. Money out.
Workspace
One request. Right there.
Meet the accounting AIbehind WAWProfi.
Ask Cy anything about your business’ numbers and overall healthAsk who hasn’t paid, what you owe this month, or how next month’s cash flow looks. Cy answers from your own records and shows the entries behind every answer, so you can check it yourself.
Or just say “Hey Cy” — he is listening on every page. The wake word runs in your browser, so nothing is sent anywhere until you say it.
Who WAW Profi is for
Intelligent Accounting software for every size and kind of business.
Invoices that chase themselves
Send professional invoices in minutes and let Cy follow up on unpaid invoices for you. Track what you’ve earned and spent, and snap receipts as you go.
The WAW Profi Way
One business. One ledger. Every number in context.
Sales, purchases, banking, tax and reporting are different views of the same books, updated by the same transaction.
Capture once · connect every workflow
Sales
Invoice once. Use anytime.
The sale, VAT, customer balance and payment stay connected from the first entry.
InvoicesE-commerce
Invoice
INV-1048 · Northbank plc
Website redesign · VAT included
£4,820.00
Every view stays in step.
Connected operations
Capture it once. WAWProfi does the connecting.
Purchases, banking and VAT stay current while the dashboard turns every posting into context.
OCRDocument read
BANKPayment matched
VATPosition ready
One ledger underneath
Every workflow posts into the same structure.
Trace the invoice, payment and VAT position back to one source without rebuilding the story.
Invoice
Matched
Posted
Financial reports
Reports and a business health check, always up to date
See profit and loss, cash flow and a simple health score for your business, built live from your own records. Click any number to see the transactions behind it.
Inside the software
From invoice to insight.
Every step connects. Every number stays in context.
01 / 06
Send professional invoices in minutes.
Customer details, payment terms and VAT are already filled in, so every invoice starts right. Save it as a template and reuse it for any client.
Feature experienceScroll to explore
01 / 06 · Sales
Documents that post themselves
Raise one and it posts both sides, moves the VAT return, and changes what the cash position says. It is never entered a second time.
02 / 06 · Tax
Know what you’ll owe, all year
Your estimated tax is worked out from the same books as everything else, and it updates with every invoice and expense. No surprise bill at year end.
03 / 06 · Reports
Reports you don't have to build
Profit and loss, balance sheet and cash reports come straight from your live books, ready whenever you need them.
04 / 06 · Expenses
Snap a receipt, done
Photograph a receipt and WAWProfi reads it, files it under the right category and tracks what's owed back to whoever paid.
05 / 06 · Banking
Payments matched automatically
Import a bank statement and match incoming payments to the invoices they settle, so overdue balances clear from the same books.
06 / 06 · Cy
Your AI bookkeeping assistant
Ask what you're owed, what's due this week or how your month is going. Cy answers from the same books your reports use, with the entries to prove it.
Built on trust. Ready for scrutiny.
The standards, safeguards and organisations that support a more dependable way to run your business.
Independent reviews
Read what our customers say, in their own words.
Data protection
Information Commissioner's Office
Data protection and information rights.
Security
Security first
Protection built into the way WAW Profi works.
Solve the problems that matter
What do you need help with?
Pick one. We'll show you how WAWProfi handles it.
01 / 06
Lumen Foods · £2,00012 days late
WAWProfi sends your invoices and reminds late customers for you.
No more awkward emails from you.
How we build it, and what we promise.
Five principles shape the product. The commitments alongside them are the ones you can hold us to.
We understand that behind every number is a real business, a real decision, and a real person.
What you can hold us to
Clear promises, written down.
- Your accountant can join free, on every plan.
- Your data is never sold, and never used to train anything that is not yours.
- If a cheaper plan would suit you better, we will say so before you renew.
- Every limit is on the pricing page. No surprises later.
- Export your records to CSV whenever you need them, on Standard and up.
Take a picture. It’s already in your books.
Point the camera at a receipt on the way out of the shop. WAWProfi reads it and uploads to an account, given its VAT treatment and posted before you have put your phone away
Double entry is posted the moment it is confirmed — the expense to its account, the VAT to the control account, the balance to the card it was paid on. Figures shown are illustrative.
Easy to switch
Bring what you already use. Cy moves it over.
Spreadsheets, another accounting app or a pile of bank statements: Cy brings your numbers across and sets up your books for you.
- Excel, Google Sheets or CSV files
- XeroImport your Xero file
- QuickBooksImport your QuickBooks file
- Bank statementsCSV or PDF
- Your bankComing soonConnect it directly
- Online store and payment appsComing soonShopify, Stripe, PayPal and more
WAWProfiYour books, from 4 kinds of source- Your history brought across
- Categories set up by Cy
- Reminders running
Using something else? Upload any spreadsheet. Cy will work out what's in it.
- 1
Create your account
Start free and pick where your numbers are.
- 2
Upload your files
Your history comes in and your first invoice can go out.
- 3
You're ready to go
Cy knows your categories and your reminders are running.
Nothing changes in your books without your OK
Cy does the work. You make the calls.
Cy prepares, you approve
Anything Cy drafts waits for your OK.
Every number shows its source
Click it to see the invoice, receipt or bank payment.
Your data is never sold
And never used to train anything that isn't yours.
Registered with the ICO
Built with security first.
Cy is an AI and can make mistakes. Check anything important, or ask Cy to show its working.
Find your plan
Your next month-end could be the last hard one.
Compare the features your business needs, then talk to us about your plan, billing term and setup.
Words from the people
building their business with us.
“I found the product easy to navigate; for users who struggle with conventional accounting software, this solution offers a markedly different experience.”
“Really impressed with this accounting software. It makes managing accounts so much easier and saves a lot of time.”
“Wow such a great experience, very easy to use. I really like automation.”
“The most user-friendly accounting software I've had an experience with today - and I've since migrated.”
Questions
The things people ask before signing.
If yours is not here, ask our team to confirm the plan, features and setup you need.
WAWProfi is AI accounting software for small businesses. It handles invoicing, payment reminders, bank matching, expenses and reports, and includes Cy, an AI accounting assistant you can ask about your numbers.
Contact WAW Profi
Bring the finance question. We'll help with the next step.
Talk to our team about WAW Profi, or answer four quick questions to find the plan that fits your business.
Plan finder
Loading our plans…